Press
Man About Asia – Episode Four: A crash course in social media platforms Line, QQ, WeChat and Weibo

"In Asia social media is everywhere, it’s embedded in people's lives every single day; sometimes in very interesting ways, sometimes in quite bizarre ways.” Wayne Arnold, Lowe Profero CEO and chair of the Marketing Society southeast Asia

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The wild east? Mastering the essentials of marketing in Asia

The Asia-Pacific region is vast, diverse, and can at first glance seem impenetrable for western brands. But understanding the opportunity on offer is the first step to establishing presence in the region.

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Man About Asia – Episode Three: Understanding the vast opportunities and challenges of China

“The western media’s view of China is just one side of the story of what’s really happening in modern China right now," Wayne Arnold, chief executive, Lowe Profero

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What marketers need to know about China's unique and challenging homegrown media landscape

To accompany each episode of our Man About Asia series, we're asking some of the region's top marketers for their advice on everything from the first things you need to know before flying out to finding the right location when you get there.

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Man About Asia – Episode Two: What you need to know about opening an office in Asia

"When people first come here they often look like a deer caught in headlights, not sure where to focus or where to go." – Wayne Arnold, Lowe Profero CEO and chair of the Marketing Society southeast Asia

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How should marketers decide where to base themselves in Asia?

To accompany the new film series Man About Asia, The Drum is asking some of the region’s top marketers to share their local knowledge. Here Rob Hall, general manager of Open Thailand, offers advice on where marketers should base themselves in a region so vast, diverse and potentially overwhelming.

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Man About Asia – Episode One 'What Is Asia Anyway?'

“The biggest business mistake most people make is to presume there’s one Asia, the reality is very different", Wayne Arnold, Lowe Profero CEO and chair of the Marketing Society southeast Asia

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What you need to know about Asia: Three marketers share their inside knowledge

To accompany the new film series Man About Asia, each week The Drum will be asking some of the region’s top marketers to share their local knowledge about Asia’s charms, challenges and customs.

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15 things marketers should actually do in 2015

Welcome back. It’s a new year and that inevitably means a new set of challenges for marketers. Depending on who you ask, 2015 will be variously the year of wearable tech, programmatic ad buying, visual culture, personalisation, and of course mobile (again).

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The Drum's 'Man About Asia' YouTube series is coming soon

"It's perhaps the world’s worst kept secret that Asia represents an outstanding opportunity for brands, yet understanding this great and complex land mass is often confusing," Wayne Arnold, chief executive, Lowe Profero

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