Press
What is a 21st Century Brand?

Last night was the launch event for a new book from the IPA & Kogan Press.What is a 21st Century brand? brings together the best essays from 10 years of the IPA Excellence Diploma and I am fortunate enough to have had my own effort included.

Read more
Is EC anti-trust attack on Google a political move?

The charges against the tech giant last week say more about envy of US entrepreneurial culture, Ross Jenkins argues.

Read more
Adland Live from D&AD Judging Week

The walk into the Old Truman Brewery is deceptive. You enter up some stairs, following the neon yellow flags fluttering in an uncomfortable English breeze and before you know it an army of signs, loud and confident in their protestations, surrounds you. "The past is history, now is the future!' says one, another boasting in all caps that "Good is not good enough." You've entered into a large reception with an impromptu coffee shop, sofas, creative-looking people with their noses buried deep in MacBook Pros. This is not the deception.

Read more
I Plugged Into The Matrix And It Was Awesome

Read more
Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing model that prompted the company to consolidate all of its marketing business at the agency.

Read more
What does Google's shift towards mobile-friendly rankings mean to your business?

Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared.

Read more
Why all marketers and business leaders should spend time in Asia

Thank you very much to everyone around the world who has watched, and hopefully learnt a little more about, this amazing region we called Asia in our #ManAboutAsia series.

Read more
Lowe Profero opens West Coast wing

Matthew Day will run the digital agency's new office, based in San Francisco

Read more
How to avoid being lost in translation – doing business in Asia

"The first lesson is that there’s no such thing as English – there’s only international English.” Wayne Arnold, CEO, Lowe Profero

Read more
Man About Asia recap: The best advice from marketers and agencies about doing business in Asia

Over the last seven weeks Man About Asia, our film series in partnership with Lowe Profero, has been providing an insider's guide to some of the biggest opportunities and challenges surrounding marketing in the region.

Read more