Press
Why all marketers and business leaders should spend time in Asia

Thank you very much to everyone around the world who has watched, and hopefully learnt a little more about, this amazing region we called Asia in our #ManAboutAsia series.

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Lowe Profero opens West Coast wing

Matthew Day will run the digital agency's new office, based in San Francisco

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How to avoid being lost in translation – doing business in Asia

"The first lesson is that there’s no such thing as English – there’s only international English.” Wayne Arnold, CEO, Lowe Profero

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Man About Asia recap: The best advice from marketers and agencies about doing business in Asia

Over the last seven weeks Man About Asia, our film series in partnership with Lowe Profero, has been providing an insider's guide to some of the biggest opportunities and challenges surrounding marketing in the region.

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Creativity and the power of celebrity in Asia

“While the west prides itself on strong strategic ideas, in the east quite often [creativity] is perceived as a copying culture, a direct response culture, or sometimes just wild and wacky, and sometimes a combination of all three," Wayne Arnold, CEO, Lowe Profero and chair of the Marketing Society South East Asia

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Lowe Profero promotes Radhe Vaswani to MD for Southeast Asia and Hong Kong

Global digital agency Lowe Profero has promoted Radhe Vaswani to managing director for Southeast Asia and Hong Kong.

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How to overcome the challenges of recruiting and retaining marketing talent in Asia

To accompany our Man About Asia series, The Drum is asking some of the region’s top marketers to give us their local perspective on some of the main opportunities and challenges Asia presents. Here Sarah Pruscino shares what she's learned about finding and retaining talent.

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Finding and keeping talent in Asia: The challenge explained

"Talent by far will be your biggest challenge, and while it may be a recruiter’s dream, it’s going to be a manager’s nightmare,” Wayne Arnold.

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Man About Asia – Episode Four: A crash course in social media platforms Line, QQ, WeChat and Weibo

"In Asia social media is everywhere, it’s embedded in people's lives every single day; sometimes in very interesting ways, sometimes in quite bizarre ways.” Wayne Arnold, Lowe Profero CEO and chair of the Marketing Society southeast Asia

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The wild east? Mastering the essentials of marketing in Asia

The Asia-Pacific region is vast, diverse, and can at first glance seem impenetrable for western brands. But understanding the opportunity on offer is the first step to establishing presence in the region.

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