Press
The Japanese market decoded, at last

The Japanese market decoded, at last James Hollow It's long been one of the marketing industry's most enduring mysteries. Despite the major global agency network's massive success across Asia and beyond, why do Japanese ad agencies still hold on to such an incredibly dominant position in their home market?

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Comment: Retailers should embrace the new world of digital sharing

Smart retailers have begun to realise that they need to change their strategy for engaging with customers.

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Love the dress: sharing websites are the latest must-have for fashion retailers

When Primark opens its first US store next year, it will be with the help of an army of its European fans. The cheap fashion chain doesn't have an online shop, and doesn't advertise. Instead, Primark will use its own shoppers to help sell the brand to fellow fashion lovers by posting photographs of themselves wearing their latest purchases on Primania, the company's new social media site. Less than a year old, Primania now gets 300,000 visitors a week. Shoppers' comments, often complete with the price tag, are translated into six languages to reflect the group's spread across Europe.

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Lowe Profero wins the Grand Prix at the Brand Republic Digital Awards

The sell-out event was hosted by Green Wing's Stephen Mangan and included entertainment by drummer and percussionist Fish, as well as a Vine Booth that recorded some of the night's most memorable moments.

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Lowe Profero shifts staff to Singapore to bolster Southeast Asia operation

Digital agency Lowe Profero has moved senior art director Andrew Bouchie from New York to Singapore to a role as Southeast Asia creative director. The agency has also moved Abhishek Goyal from Sydney to Singapore to a role as head of platform development.

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Lowe Profero appoint Ed McElvain to APAC media strategy director

Lowe Profero, the global digital network of Lowe and Partners, today announced the appointment of digital media specialist Ed McElvain to the newly created position of Media Strategy Director for the Asia-Pacific Region.

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Guzman y Gomez Choose Lowe Profero as Digital Partner

Sydney: Lowe Profero, the global digital network of Lowe and Partners have today announced a digital partnership with fast growing Australian based Mexican food chain Guzman y Gomez.

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How China's Taxi App Market Stole Google and Facebook's Thunder

There is a phase Westerners often use in Asia: "Same same but different."

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Justin Tauber Promoted to Director of Platforms and Operations for Lowe Profero Australia

Lowe Profero, the global digital network of Lowe and Partners, today announced the promotion of Justin Tauber to the position of Director of Platforms and Operations for Australia.

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Can LinkedIn conquer China when so many others have failed?

In the race for internet supremacy, LinkedIn has traditionally been the tortoise rather than the hare, a textbook MBA case study on staying focused.

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