Press
How to avoid being lost in translation – doing business in Asia

"The first lesson is that there’s no such thing as English – there’s only international English.” Wayne Arnold, CEO, Lowe Profero

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Creativity and the power of celebrity in Asia

“While the west prides itself on strong strategic ideas, in the east quite often [creativity] is perceived as a copying culture, a direct response culture, or sometimes just wild and wacky, and sometimes a combination of all three," Wayne Arnold, CEO, Lowe Profero and chair of the Marketing Society South East Asia

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Lowe Profero promotes Radhe Vaswani to MD for Southeast Asia and Hong Kong

Global digital agency Lowe Profero has promoted Radhe Vaswani to managing director for Southeast Asia and Hong Kong.

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How to overcome the challenges of recruiting and retaining marketing talent in Asia

To accompany our Man About Asia series, The Drum is asking some of the region’s top marketers to give us their local perspective on some of the main opportunities and challenges Asia presents. Here Sarah Pruscino shares what she's learned about finding and retaining talent.

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Finding and keeping talent in Asia: The challenge explained

"Talent by far will be your biggest challenge, and while it may be a recruiter’s dream, it’s going to be a manager’s nightmare,” Wayne Arnold.

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Man About Asia – Episode Four: A crash course in social media platforms Line, QQ, WeChat and Weibo

"In Asia social media is everywhere, it’s embedded in people's lives every single day; sometimes in very interesting ways, sometimes in quite bizarre ways.” Wayne Arnold, Lowe Profero CEO and chair of the Marketing Society southeast Asia

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The wild east? Mastering the essentials of marketing in Asia

The Asia-Pacific region is vast, diverse, and can at first glance seem impenetrable for western brands. But understanding the opportunity on offer is the first step to establishing presence in the region.

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Man About Asia – Episode Three: Understanding the vast opportunities and challenges of China

“The western media’s view of China is just one side of the story of what’s really happening in modern China right now," Wayne Arnold, chief executive, Lowe Profero

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What marketers need to know about China's unique and challenging homegrown media landscape

To accompany each episode of our Man About Asia series, we're asking some of the region's top marketers for their advice on everything from the first things you need to know before flying out to finding the right location when you get there.

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Man About Asia – Episode Two: What you need to know about opening an office in Asia

"When people first come here they often look like a deer caught in headlights, not sure where to focus or where to go." – Wayne Arnold, Lowe Profero CEO and chair of the Marketing Society southeast Asia

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