Press
The Marketing Society launches Southeast Asia office in Singapore

SINGAPORE - The Marketing Society launched its Southeast Asia division last night at Indocafe with a keynote address by Oscar-winning film producer Lord David Puttnam.

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Johnson and Johnson creates branded site to help young mums overcome sleepless nights

Johnson and Johnson has created a branded content website as it looks to build a community of young mums caring for newborn babies.

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Why Virgin Trains wants passengers to 'Arrive Awesome'

Virgin Trains head of marketing Danny Gonzalez has been itching to give the brand a makeover for some time. The launch today (17 September) of a new strapline, ‘Arrive Awesome’, and a major advertising campaign is almost two years in the making.

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Syfy hires Lowe and Partners for brand campaign

Lowe & Partners in South Africa and the digital shop Lowe Profero on the UK will lead on the account. The Lowe agencies will create brand work for the channel as well as idents.

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Lowe Profero Tokyo line up with fast food chain Wendy's to develop digital strategy across Japan

Lowe Profero Tokyo, the global digital network of Lowe and Partners, have been chosen by US based fast food chain Wendy's to develop their digital strategy across Japan.

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On the Couch … with Lowe Profero global CEO Wayne Arnold

If you haven’t seen (or participated in) the ALS Ice Bucket Challenge this week, you should reconsider your role in the marketing industry. But why has it worked so well? Wayne Arnold, global CEO joins On the Couch to explain.

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There is no ‘digital Asia’ and there never will be

In this guest post, Brian Leong wonders why even though adoption of digital devices in Asia is spectacularly high, marketing spend is still so low relative to other media.

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Understand WeChat's capabilities before diving in

For brands looking to create inroads into the lucrative Chinese market, a WeChat account is a must, right? Not necessarily.

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Branding Korea cool; The incredibly successful strategy that Seoul is using to hook the world on its SUVs and smartphones

When Snoop Dogg flew to Seoul in January to film a music video with pop star Psy of "Gangnam Style" fame, he didn't seem to realize just what South Koreans are willing to do to create a global phenomenon.

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Why it’s tough for digital folks to become CMOs

In a recent panel held by Adobe, a point raised was that not enough digital folks make it to the CMO level.

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