Press
Syfy hires Lowe and Partners for brand campaign

Lowe & Partners in South Africa and the digital shop Lowe Profero on the UK will lead on the account. The Lowe agencies will create brand work for the channel as well as idents.

Read more
Lowe Profero Tokyo line up with fast food chain Wendy's to develop digital strategy across Japan

Lowe Profero Tokyo, the global digital network of Lowe and Partners, have been chosen by US based fast food chain Wendy's to develop their digital strategy across Japan.

Read more
On the Couch … with Lowe Profero global CEO Wayne Arnold

If you haven’t seen (or participated in) the ALS Ice Bucket Challenge this week, you should reconsider your role in the marketing industry. But why has it worked so well? Wayne Arnold, global CEO joins On the Couch to explain.

Read more
There is no ‘digital Asia’ and there never will be

In this guest post, Brian Leong wonders why even though adoption of digital devices in Asia is spectacularly high, marketing spend is still so low relative to other media.

Read more
Understand WeChat's capabilities before diving in

For brands looking to create inroads into the lucrative Chinese market, a WeChat account is a must, right? Not necessarily.

Read more
Branding Korea cool; The incredibly successful strategy that Seoul is using to hook the world on its SUVs and smartphones

When Snoop Dogg flew to Seoul in January to film a music video with pop star Psy of "Gangnam Style" fame, he didn't seem to realize just what South Koreans are willing to do to create a global phenomenon.

Read more
Why it’s tough for digital folks to become CMOs

In a recent panel held by Adobe, a point raised was that not enough digital folks make it to the CMO level.

Read more
The Japanese market decoded, at last

The Japanese market decoded, at last James Hollow It's long been one of the marketing industry's most enduring mysteries. Despite the major global agency network's massive success across Asia and beyond, why do Japanese ad agencies still hold on to such an incredibly dominant position in their home market?

Read more
Comment: Retailers should embrace the new world of digital sharing

Smart retailers have begun to realise that they need to change their strategy for engaging with customers.

Read more
Love the dress: sharing websites are the latest must-have for fashion retailers

When Primark opens its first US store next year, it will be with the help of an army of its European fans. The cheap fashion chain doesn't have an online shop, and doesn't advertise. Instead, Primark will use its own shoppers to help sell the brand to fellow fashion lovers by posting photographs of themselves wearing their latest purchases on Primania, the company's new social media site. Less than a year old, Primania now gets 300,000 visitors a week. Shoppers' comments, often complete with the price tag, are translated into six languages to reflect the group's spread across Europe.

Read more