Press
Is EC anti-trust attack on Google a political move?

The charges against the tech giant last week say more about envy of US entrepreneurial culture, Ross Jenkins argues.

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I Plugged Into The Matrix And It Was Awesome

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Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing model that prompted the company to consolidate all of its marketing business at the agency.

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What does Google's shift towards mobile-friendly rankings mean to your business?

Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared.

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Why all marketers and business leaders should spend time in Asia

Thank you very much to everyone around the world who has watched, and hopefully learnt a little more about, this amazing region we called Asia in our #ManAboutAsia series.

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Lowe Profero opens West Coast wing

Matthew Day will run the digital agency's new office, based in San Francisco

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How to avoid being lost in translation – doing business in Asia

"The first lesson is that there’s no such thing as English – there’s only international English.” Wayne Arnold, CEO, Lowe Profero

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Man About Asia recap: The best advice from marketers and agencies about doing business in Asia

Over the last seven weeks Man About Asia, our film series in partnership with Lowe Profero, has been providing an insider's guide to some of the biggest opportunities and challenges surrounding marketing in the region.

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Creativity and the power of celebrity in Asia

“While the west prides itself on strong strategic ideas, in the east quite often [creativity] is perceived as a copying culture, a direct response culture, or sometimes just wild and wacky, and sometimes a combination of all three," Wayne Arnold, CEO, Lowe Profero and chair of the Marketing Society South East Asia

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Lowe Profero promotes Radhe Vaswani to MD for Southeast Asia and Hong Kong

Global digital agency Lowe Profero has promoted Radhe Vaswani to managing director for Southeast Asia and Hong Kong.

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